The IT Myth

What is the IT Myth?

The IT myth says IT is a subsection of your business, best tended by specialists. Technology decisions for your business should be made by IT professionals who understand that capabilities and limits of technology. Only a trained IT professional can decipher the tech lingo and dizzying array of options to deliver the best possible technology.

The Truth

IT is no longer a simple subset of business and is often absolutely critical to reaching your goals. Most IT professionals are experts in technology, not necessarily in business. Technology decisions too often begin with "What would IT like to work with?" not "What business problem are we going to solve?" In the worst cases, we've seen IT use huge budgets to finally get a system they've been wanting for years, ignoring more recent, superior solutions that are a fraction of the cost.

Your business needs technology that serves your business strategy. Good technology decisions are made by business leaders for business reasons.

The jargon and options in IT can disempower business leaders and owners from leading their business in areas related to technology. Owners and leaders need straight talk from voices that understand business strategy and processes as well as technology-advice that starts with "What problem can we solve?"

Guidon is breaking the IT myth with fundamentally sound business and technical advice on identifying and solving problems using technology. We want to help you lead your organization by using IT to reach your goals.